New clients for our clientsMay 18, 2018
Anti-ageing concept Dermatude Meta Therapy recently started with a great consumer marketing campaign. The purpose? Gain new clients for Dermatude institutes and improve brand awareness among consumers in the Netherlands, the brand’s home market.
The campaign starts with an ad in the Dutch most popular women’s magazine and runs during spring. Dermatude is seen in several magazines like Marie Claire, Beau Monde and Nouveau. The campaign continues online, for example on the popular Lindanieuws.nl and LINDA.app. ‘Our therapists are super enthusiastic’ says founder of the brand Saskia Kusters. ‘We started a research on the temporary campaign results among Dermatude therapists. Many have welcomed new clients in their institutes. And that is what you do it for! ‘
The marketing campaign focuses on the consumer: the target group for Dermatude Meta Therapy treatments. ‘By addressing them directly, we stimulate the demand at the Dermatude Meta Therapy institutes. The so called ‘pull’-effect’, explains marketing manager Karin van Mensvoort. ‘Whether an institute is located in the center of Amsterdam, up North or in the South, all benefit from the campaign initiated by the headquarters. Even here the results of the consumer campaign are noticeable. And not only to the increased number of website visitors. Saskia: ‘We receive phone calls and e-mails from consumers on a daily basis asking where to book the treatment. These will then be referred to a Meta Therapy Specialist nearby them.’
In order to enhance the effect, each Dermatude institute has received a ready-to-use marketing package before launching the campaign. This package includes marketing tools that can be implemented locally to make sure the national campaign has effect on local scale too. Saskia: ‘We think of ourselves as a business partner of our customers, not only as a supplier. The consumer campaign of this spring is an example of it, but also the diversity in training so that our customers stay up-to-date.’
Between beauty and surgery
Dermatude Meta Therapy is available in 35+ countries worldwide. The anti-aging concept fills in the gap between beauty treatment and cosmetic surgery. ‘After 1 treatment you already have a result and after a course of treatments, the results are amazing.’ Saskia explains. ‘Leading institutes and dermatologists from around the world consider Meta Therapy as effective and safe. Due to the patented treatment module, it is a safe treatment and keeps the epidermis intact, unlike many skin rejuvenation techniques. The recovery time after Dermatude Meta Therapy is nil which of course is a great benefit to the customer.’
Dermatude Meta Therapy is a 100% natural anti-aging concept for skin rejuvenation and skin improvement from the inside out. The mechanical Meta Therapy treatments stimulate collagen and elastin production in the skin, thus achieving skin rejuvenation from within. This is a 100% natural process.
Would you like to know more about Dermatude Meta Therapy and the possibilities for your salon?Contact us today!